Malcolm Gladwell searches for the counterintuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters -- a sort of pop-R&D gumshoe -- and for that has become a star lecturer and bestselling author.
Sparkling with curiosity, undaunted by difficult research (yet an eloquent, accessible writer), his work uncovers truths hidden in strange data. His always-delightful blog tackles topics from serial killers to steroids in sports, while provocative recent work in the New Yorker sheds new light on the Flynn effect -- the decades-spanning rise in I.Q. scores.
Gladwell has written five books. The Tipping Point, which began as a New Yorker piece; Blink which examines the unconscious processes that allow the mind to make decisions in the blink of an eye; Outliers, What the Dog Saw and Other Adventures, and David and Goliath.
He says: "There is more going on beneath the surface than we think, and more going on in little, finite moments of time than we would guess."
http://www.ted.com/speakers/malcolm_gladwell
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